 Book covers are an interesting part of the publishing business, especially for authors. Readers love them. They sell books by helping the reader pick it up and look through it. One of the most interesting covers out there at the moment is the latest Laurell K. Hamilton book, with the torso wrapped in a leather corset. That's all you see, but it's so highly suggestive of the contents that it makes you want to read the book just on the cover alone.
Book covers are an interesting part of the publishing business, especially for authors. Readers love them. They sell books by helping the reader pick it up and look through it. One of the most interesting covers out there at the moment is the latest Laurell K. Hamilton book, with the torso wrapped in a leather corset. That's all you see, but it's so highly suggestive of the contents that it makes you want to read the book just on the cover alone.So it would be fair to say that covers can be important, right?
It might surprise you to know that authors have no say in their covers. Good, bad, or downright awful, the author must simply clamp her jaw together. If she's smart, she'll smile widely and exclaim "How lovely!"
 Sometimes you just can't manage that, though. One of the most famous really bad covers in recent history is the one with the heroine with three arms -- Christina Dodd's book, Castles in the Air. Christina didn't stay silent about that one. Go here for her cover horror story, and to see a bigger version of the cover.
Sometimes you just can't manage that, though. One of the most famous really bad covers in recent history is the one with the heroine with three arms -- Christina Dodd's book, Castles in the Air. Christina didn't stay silent about that one. Go here for her cover horror story, and to see a bigger version of the cover.All About Romance reviews covers, too, and have a Worst Cover award every year. Scrolling through these is like watching an accident happen. You can't look away despite your horror and despair.
Contractually, authors have no input into their covers. All decisions are left with the marketing department in consultation with the editor. You do get to fill in a cover questionnaire, and depending on how thorough the questionnaire is, how detailed you make your answers, and if the art department reads it, you stand a good chance of the cover coming out looking like it has something to do with the story inside.
I'm exaggerating a bit to make my point. Although it sounds like an odd process, the building of covers for novels works very well most of the time. Marketing departments do actually know what they're doing.
Sometimes an author can very tactfully point out a mistake, after the cover is done ("he's supposed to have blond hair, not black".) This happened with one of my covers; The Case of the Reluctant Agent. If the reader had read the first book of the pair, Chronicles of the Lost Years, the cover on Case of the Reluctant Agent gave away whodunit. That's not something you want in a mystery, so I did try politely to point this out. The marketing department told me that they had decided to leave the cover as is. So Agent went out into the world with its secret revealed on the cover, and I held my breath and hoped that readers wouldn't notice. So far I haven't had any grumpy fan mail about it.
However, occasionally, if you have a very good relationship with your editor and the publisher in general, an author can have more than minimal approval of the cover. The cover for Lucifer's Lover came about this way.
My son needed to design a commercial graphic for a graphic arts course he was completing, and he offered to design a cover for me, for Lucifer's Lover, which had just been sold to Archebooks. I gave him the synopsis, he asked me a few questions about what I had envisioned for a cover, and went away. The cover he came up with was simple, delightful and perfect for the book. It said it all, and I was over the moon about it. I was so thrilled, in fact, that I sent a copy to my editor, and very politely asked what they thought about it.
They thought it was fabulous, too, and it was shipped off to the art department, pronto. Then came the bad news; the image my son had used had limited copyright, and couldn't be used for commercial purposes. But the art department liked the cover so much, that they built a similar cover, using commercial images.
Here's the cover that was published:

And here's my son's version:











